Gillette`s `We Believe` Ad: Challenging Toxic Masculinity?

Procter & Gamble Company (P&G) was established in 1837 by William Procter and his brother-in-law James Gamble. P&G’s entire operations were classified into six categories – beauty, grooming, health care, snacks & pet care, fabric care & home care, and baby care & family care. In March 2003, Fortune magazine ranked P&G, #7 in the list of the ‘World's Most Admired Companies.’ P&G was one of the very few companies to have figured on this list for 17 consecutive years (1985-2002)..